Hanhivaaran Liikuntakeskus – Making Better Informed Investments
GymPlus helped Hanhivaaran Liikuntakeskus make smarter investments, cutting costs and boosting member satisfaction.

About the Customer:
Hanhivaaran Liikuntakeskus is the largest and most diverse fitness center in the Salo area, offering a wide variety of exercise services. The gym spans over 700 square meters and is equipped with high-quality Technogym machines. In addition to gym equipment, the center offers group fitness classes, personal training, and small group coaching, alongside facilities for padel, table tennis, and badminton. This all-inclusive approach makes Hanhivaaran Liikuntakeskus a go-to destination for fitness enthusiasts.
Challenge:
As the largest gym in the region, Hanhivaaran Liikuntakeskus needed to ensure its investments in new equipment and services would bring tangible value to its members. The management wanted to avoid making unproductive or unnecessary investments that wouldn’t improve the overall gym experience.
Solution:
GymPlus provided the gym with valuable data-driven insights, allowing the management to evaluate which investments would offer the best return. By relying on these insights, Hanhivaaran Liikuntakeskus was able to avoid making poor investments, instead focusing their resources on equipment and services that directly benefited their members.
Results:
Smarter Investment Decisions: GymPlus enabled the gym to make informed decisions about where to allocate its budget, ensuring that all investments were aligned with member needs.
Cost Savings: The gym saved money by avoiding unnecessary investments, allowing them to use their budget more effectively.
Operational Efficiency Gains:
With better insights from GymPlus, Hanhivaaran Liikuntakeskus improved its operational decision-making processes, ensuring that resources were allocated efficiently. This led to enhanced member satisfaction and more streamlined operations.
Future Growth:
Hanhivaaran Liikuntakeskus plans to continue using GymPlus to guide future investments, ensuring that their facilities remain cutting-edge and continue to provide the best possible experience for their growing member base.