Time to act
?This figure is an estimate of revenue lost without GymPlus: uncaught free riders, unnecessary equipment wear and preventable member churn. It is lower than the total value produced, which also includes visibility and benchmarking benefits.
Without actionable insight into your gym's operations, you are estimated to lose €1 126 per month - free riders you can't see, poor equipment purchases and member churn you could prevent.
Where do the numbers come from?
Data from 100+ active premises across 3 countries · 6,000+ devices tracked · 300,000 potential tailgating events verified. Member acquisition estimate based on measured 200% growth in web traffic.
Numbers are estimates and vary by gym.
Sources
IHRSA/Health & Fitness Association: Global fitness industry benchmarks: equipment investment correlates with revenue growth (top quartile 10.2% vs bottom 3.8%)
IHRSA: Member retention studies: 30–50% annual attrition, 50% of new members quit within 6 months, acquisition costs 5–7x retention cost
IHRSA/Industry benchmarks: Equipment maintenance costs ~5% of gym revenue annually; 38% of fitness centers now offer 24/7 access (doubled in a decade)
GymPlus internal data: 300,000 tailgating events across 56 premises, 62% AI false positive filtering, 80% customer TG adoption rate
GymPlus customer data: Availability plugin drives avg 200% website traffic growth in 12 months (~2,100 new visitors/mo). Measured across sample of Finnish gym customers.
GymPlus platform data 12.3.2026: 100+ active premises, 3 countries, 6,000+ equipment tracked
IHRSA: Overcrowding and facility cleanliness are top-3 reasons for membership cancellation; real-time visibility reduces perceived crowding