About the customer
Hanhivaaran Liikuntakeskus is the largest and most versatile sports centre in the Salo region, with over 700 m² of gym floor equipped with Technogym machines. The centre also offers group fitness, personal training, padel, table tennis and badminton.
Challenge
As the largest gym in the area, Hanhivaara needed to ensure new equipment and service investments delivered real value. Management wanted to avoid inefficient or unnecessary purchases that wouldn't improve the overall customer experience.
Solution
GymPlus provided Hanhivaara with valuable, data-driven insights that allowed management to evaluate which investments would deliver the best return. This enabled them to avoid poor investments and focus resources on purchases that directly benefited members.
Results
Looking ahead
Hanhivaaran Liikuntakeskus plans to continue using GymPlus for future investments to ensure facilities stay current and continue to deliver the best possible experience for a growing membership base.