About the customer
A snapshot of all GymPlus-powered gyms in Finland. These gyms faced similar challenges with online visibility and digital engagement.
Challenge
All gyms faced similar challenges: limited online visibility made attracting new members difficult, current members rarely used digital services, and paid advertising didn't deliver expected returns.
Solution
The gyms adopted GymPlus real-time availability tracking to improve both member experience and online visibility. The feature showed real-time gym occupancy data, giving both members and potential customers a reason to return to the website regularly.
Results
58–60% traffic growth in month 1
The feature exceeded conservative growth forecasts within the first month.
110–120% growth at 3 months
Organic traffic grew steadily and SEO benefits began to show.
200–210% growth at 12 months
Approximately 2,000–2,100 new monthly visitors. Direct traffic value around €1,000–1,050/month, with €600–900 from SEO.
Cost-effective growth
Achieving the same result through blog content would cost €25,000–30,000/year; through paid ads, €5,000–10,000/month.
Looking ahead
Real-time visitor tracking has proven to be one of the most cost-effective ways to grow a gym's online traffic and attract new members.