The thing that makes you more valuable to your customers.

GymPlus captures what actually happens inside the gym, utilisation, equipment behaviour, member satisfaction. We don't replace your platform or your pitch. We make both stronger.

100+
Active gym locations
3
Countries
6 000+
Devices monitored
550M+
Training minutes tracked
Gym & Member Management
Equipment & Concept Partners

Make your platform understand what happens inside the gym.

Your platform owns bookings, billing, and access. GymPlus adds what happens in between, real-time utilisation, equipment behaviour, and member satisfaction signals. Together, you're not a management system. You're an operational system.

The complete picture
The gym management software Before & after training — bookings, billing, access
GymPlus During training — real-time utilisation & behaviour
Together The full picture. An indispensable operational system.
In one sentence

"GymPlus is the operational intelligence layer that plugs into your gym management software and makes it indispensable."

Increase ARPU

Add a utilisation intelligence layer your competitors don't have. Sell operational insight, not just software, and charge for it.

Reduce churn

Gym operators who rely on live utilisation data and ROI insights don't switch platforms. GymPlus makes your product stickier.

Win more deals

Walk into prospects offering operational intelligence, not just management software. That's a different conversation entirely.

Become the system of record

When your platform owns both the management layer and the operational layer, you're not a tool. You're infrastructure.

Sell the right equipment, with data, not guesswork.

Your clients make CAPEX decisions based on experience and instinct. GymPlus gives you the usage data to back those decisions up, which machines are underperforming, where floor space is wasted, what a new layout should actually prioritise. You move from reseller to data-driven advisor.

How the conversation changes
Today Intuition, experience, and catalogue recommendations
With GymPlus Data-backed decisions grounded in real machine usage
The result Bigger deals, faster approvals, stronger client relationships
In one sentence

"GymPlus turns you from an equipment seller into a data-driven advisor."

Justify bigger investments

Real utilisation data makes the case for larger equipment budgets. When clients can see what's underperforming, they invest to fix it.

Optimise equipment mix

Know exactly which machines are over- or underperforming before recommending a layout. Proposals become precise, not approximate.

Win large build projects

Move from catalogue to consultancy. When you bring data to a gym concept pitch, you win on expertise, not just price.

Build ongoing relationships

Utilisation data creates a reason to stay in contact after installation. You become the partner they call at the next investment cycle.

What you get from a GymPlus partnership

We're building a partner ecosystem based on mutual commercial value, not just co-branding.

Differentiate your offering

Add a layer your competitors don't have. Whether it's operational intelligence for your gym management software or data-backed recommendations for gym builds, GymPlus is a genuine differentiator.

Shared pipeline

Joint go-to-market opportunities and introductions into our network of 100+ gym locations across the Nordics, UK and Germany.

Technical integration support

API access, integration documentation, and a team that works with you to ensure the connection is seamless for your customers.

Co-marketing

Joint case studies and market presence. We help you tell the story in a way that resonates with your customer base.

The modern gym tech stack

Most gyms already run several systems. But every layer tracks what happens before or after training, not during. That's the gap GymPlus fills.

1
Customer & Revenue Layer
Gym Management, CRM & Billing
Memberships, bookings, payments, class schedules, marketing automation. The most mature and widely adopted layer.
Blind spot Knows everything about the customer, except what they actually do inside the gym
2
Access Control Layer
Entry & Identity
Keycards, mobile access, turnstiles, QR/PIN entry. Controls who gets in, and logs it.
Blind spot Knows who came in, not what happened after
3
BI & Reporting Layer
Dashboards & Analytics
Built on top of gym management software data. Tracks revenue, attendance, retention, and class performance via built-in reports or tools like Power BI.
Blind spot Insights are based on indirect proxies, not real in-gym behaviour
Operational Intelligence Layer — GymPlus
What happens during training
Real-time equipment utilisation, zone occupancy, congestion detection, member behaviour patterns, and AI-powered recommendations, across every site, from the gym floor up.
This layer fills the gap The only system that tracks actual behaviour inside the gym, not before, not after
4
Equipment & Sensor Layer
Smart machines & IoT sensors
Connected cardio machines, IoT sensors on specific equipment. Present in some gyms, but fragmented, typically covers cardio only, not free weights or zones.
Blind spot Only covers a fraction of the gym floor
5
Security & Surveillance Layer
Cameras & monitoring
CCTV, security monitoring, incident recording. Almost every gym has cameras, but the footage is raw, unstructured, and not used operationally.
Blind spot Data is not structured or used operationally
Physical reality
What actually happens on the gym floor
Members training, machines being used or idle, zones congested or empty, equipment wearing out. Mostly invisible to every layer above, until GymPlus.
The source of truth No system owned this, until now

Every system in the stack tracks what happens before or after training.
GymPlus is the only one that tracks what happens during training.

Learn about our partner program

We're actively building our partner ecosystem. Whether you're a gym management platform or an equipment specialist, let's talk.

Mikko Määttä