GymPlus Is Ready to Scale
Indoor Informatics Oy appoints VP International as Finnish fitness tech platform moves into European markets
After nearly a decade of building, validating and steadily growing a platform that works, Indoor Informatics Oy has decided it is time to move faster. The Finnish company behind GymPlus, a real-time occupancy monitoring and analytics platform for fitness operators, is taking the product into European markets and has brought in senior commercial leadership to make that happen.
The company has appointed Johannes Westergård as VP International, based in Stockholm, to lead sales and partner development outside Finland.
A strong base to build from
GymPlus has spent nine years earning its place inside Finnish gyms. What started as a computer vision experiment at Aalto University's startup community, a camera, an algorithm, and a question about how gym owners could actually understand what was happening on their floor, is today a platform running in more than 130 active premises across three countries.
The problem it solves is broader than access control: real-time visibility into who is in the building, how the space is actually used, and where operators lose revenue, from tailgating and unauthorised access to unused capacity and staffing that does not match demand. The results have been hard to argue with. One Finnish operator recently recovered their entire annual platform investment within a single month.
"We have proven that this works. The Finnish market gave us the foundation. Now we want to build the same results for operators across Europe, and we have hired someone who knows how to do that."Aki Illikainen, CEO, Indoor Informatics Oy
Senior commercial experience joins the team
Johannes Westergård brings more than 15 years of commercial leadership across the fitness and security sectors. He has previously built international go-to-market strategies at Justface, an AI-driven platform for fitness operators, and led sales and marketing at Boon Edam in the Swedish and Danish markets.
He joins a team of nine people that has been building steadily since 2017, and is now ready to grow.
"The Finnish results are not an edge case, they reflect a structural problem that every 24/7 operator in Europe is dealing with right now. The objective is to equip operators in Sweden, Norway, Denmark, Germany and the UK with the same tools. The product speaks for itself. It just needs to reach the right people."Johannes Westergård, VP International, Indoor Informatics Oy
European markets in focus
Priority markets for 2026 and 2027 include the Nordic countries, Germany, the UK and Southern Europe. GymPlus is entering international markets through a combination of direct enterprise sales and a partner channel built around access control companies, gym equipment distributors and membership management platforms.
Indoor Informatics is currently closing a seed financing round with institutional backing.
Read more
If you would like to know more about the company and how the platform came to be, read A Brief History of GymPlus on our website.
About Indoor Informatics Oy and GymPlus
Indoor Informatics Oy is a Finnish SaaS company founded in 2017. Its GymPlus platform delivers real-time occupancy monitoring, tailgating detection and operational analytics to fitness operators across Europe. www.gymplus.fi
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All figures based on customer-reported data and internal company metrics.