We build tools
gym owners actually need.

A small, focused team building tools that help gym owners manage smarter, with real data, not guesswork.

Indoor Informatics Oy is a Finnish technology company founded to bring real operational intelligence to the fitness industry. We started with a simple observation: gym owners were running complex businesses with almost no data.

GymPlus is our answer to that. A platform that tracks equipment usage, visitor flow, and access security in real time, giving operators the insight to make better decisions every day — without needing a data team to interpret it.

We operate across Finland, the UK, and beyond, working closely with gym owners of all sizes, from independent studios to national chains.

100+
Active gym locations across 3 countries
6 000+
Devices monitored on the platform
300 000+
Tailgating events detected and verified
Finland
Headquartered in Finland, built for the global fitness industry
Our team

The people behind GymPlus

Sara Kainulainen
Sara Kainulainen
Customers
Heikki Puumalainen
Heikki Puumalainen
Hardware
Selja Keränen
Selja Keränen
Data & AI
Miika Salminen
Miika Salminen
Applications
Teemu Toivonen
Teemu Toivonen
Backend & AI
Olli Paananen
Olli Paananen
UX, UI & Brand

We hold a security sector business licence

Indoor Informatics Oy has been granted a security sector business licence. We have operated in compliance with EU GDPR since 2018 and have been involved in developing EU-level camera guidelines for the fitness industry.

Read more about the licence

Ready to see GymPlus in action?

Book a demo with Seppo and see what your gym data can do.

Book a demo