About the Customer:

Fit Porttipuisto is a fitness center located in Vantaa, Finland. Open 24/7, the gym offers a broad range of services including functional training, personal training, and virtual fitness classes. It caters to a wide variety of members, from beginners to advanced athletes, by providing modern equipment and a comfortable, spacious environment designed to enhance the workout experience.

Challenge:

Fit Porttipuisto wanted to improve its member experience by gathering detailed feedback and addressing member concerns in real time. Additionally, the gym sought ways to validate its performance against industry standards and ensure its offerings stayed competitive.

Solution:

Fit Porttipuisto implemented GymPlus’s Feedback Feature, allowing members to easily submit their thoughts on services, equipment, and overall gym experience. The management used this data to make targeted improvements, such as upgrading equipment and introducing new services based on member suggestions. Furthermore, GymPlus enabled the gym to compare its performance to broader industry benchmarks, ensuring its offerings remained competitive.

Results:

• Increased Customer Satisfaction: The feedback tool enabled the gym to rapidly respond to member needs, leading to a noticeable improvement in customer satisfaction and retention.

• Performance Benchmarking: GymPlus provided insights into how the gym’s performance stacked up against the market, giving Fit Porttipuisto the confidence to make strategic decisions that aligned with industry standards.

Operational Efficiency Gains:

Using the feedback provided, Fit Porttipuisto was able to streamline operations by making real-time adjustments. The gym also optimized its services to match demand, ensuring that resources were used more efficiently.

"The feedback feature in GymPlus is essential for continuous improvement of the gym. We often find it challenging to obtain meaningful feedback from gym members through questionnaires, but with GymPlus, we can continuously monitor our customer experience and link it to the efficiency of our gym."

Future Growth:

Building on these successes, Fit Porttipuisto plans to continue using GymPlus to further enhance its member experience, with additional service expansions and equipment investments based on ongoing feedback and market trends.